Imagis Lab is a design-research group focused on building brands, telling stories and making meaningful experiences. We are based at the Politecnico di Milano Design Department and belong to the DESIS – Design for Social Innovation and Sustainability international association. We work on creative content and communication strategy, audiovisual language, storytelling and gaming experience for branding and social innovation. Our focus is on transmedia formats. We carry out the entire process in-house, from concept to production, but we usually work collaboratively with other academic disciplines, professionals, citizens, and institutions.

Our activities benefit from the assistance of the Lab Immagine, which supplies video-production and post-production skills and technology. Our passion is shaping stories and telling them, working collaboratively in various contexts and experimenting with future-driven experience and interaction. We are interested in collaborating with academic institutions, private companies, researchers, and independent organizations.

Marisa Galbiati

Full Professor

Full Professor and Vice Dean at the Design School at Politecnico di Milano, where she teaches Multimedia and Audiovisual Communication. She deals with creative strategies of communication applied to social issues and the design of transmedia communication systems applied to urban contexts aimed at the development of social innovation and social inclusion. She is Director of the Masters programmes: Brand Communication, Art Direction and Copywriting and SNID (Social Network Influence Design), at – Consorzio del Politecnico di Milano.

Maresa Bertolo


Maresa Bertolo is assistant professor at the Design Department. There, she teaches Game Design and Computer Graphics at the School of Design. Her research deals with Communication Design, Game Studies and Game Design, focusing on the relationship among human being, play activity, learning, social innovation, space.

Francesca Piredda


PhD, Assistant Professor, she is a member of both Imagis research group and DESIS International Newtork. Her research and teaching activities deal with Communication Design, audiovisual language and new televisions. She is committed to researching the aesthetic dimension of collaboration through the production of collaborative visions; the co-design activities with people from different backgrounds and the promotion of audiovisual communication as a tool for social dialogue.

Elisa Bertolotti

Post-doc Researcher

Her work deals with the encounter between different disciplines, where Communication Design meets stories, drawings and moving images, both through her practice as a designer and as a researcher. She explores how experiences from apparently remote fields can enrich the culture and practice of designers. She developed a PhD research proposal on the practices, methods and techniques of contemporary animation, investigating the relationship between material conditions, invention and design.

Ilaria Mariani

Research fellow

PhD in Design, Ilaria is Contract Professor at School of Design, and Research Fellow at Department of Design, Politecnico di Milano. She designs, investigates and lectures in games and interactive narratives as systems for communication and social innovation, between ethics and aesthetics. Covering the fields of studies of Communication Design and Game Studies (and Game Design), and to a diverse extent Sociology and Anthropology, she researches on (physical, digital and hybrid) games and play(er) experiences. Her studies also focus on comprehending the impact of games as communication systems on players. As such she assesses the effectiveness of artefacts in transferring meanings, combining qualitative and quantitative research and employing interdisciplinary mixed methods. As author of scientific essays and articles, journal contributions she presents her work and research at national and international conferences. She is co-author of “Game Design” (Pearson, 2014), and of “Location Based Mobile Games. Design Perspectives” (Springer, forthcoming).

Simona Venditti

Research fellow

PhD in Design and Contract Professor at the School of Design of Politecnico di Milano, she works as digital marketing and communication specialist.

In her research she investigated the topic of digital fiction on social media, narrativity, and digital strategies of engagement. Her teaching activities deal with digital strategies of communication, which considers new tools for acquainting data, new types of content, new languages, new markets and new types of users.

Mariana Ciancia

Post-doc Researcher

Graduated in Communication Design, her research activity deals with new media and participative culture, with the aim of understanding how multichannel phenomena (crossmedia and transmedia) are changing the processes of production, distribution and consumption of narrative environments.

Walter Mattana

Post-doc Researcher

Degree in Architecture at the Politecnico of Milan with a thesis on ‘urban Space in the Cinema of Pier Paolo Pasolini’. PhD at the Design Department of Politecnico di Milano. His research involves the areas of audiovisual storytelling, the language of film, the culture of cinema (with a focus towards analysis of the cinematic text), and “minor” forms of audiovisual communication, with particular reference to the “industrial cinema”.

Katia Goldoni


Katia Goldoni is a filmmaker, communication expert and lecturer of Digital Filmmaking at the Design School of Politecnico di Milano. She works in both academic and professional environments focusing on audiovisual language and storytelling for new media.

Marco Ronchi


Born in 1983, with a Master Degree in Communication Design got in 2009 at Politecnico di Milano, he is founder and Digital Strategist for TWIG Agency. Since 2011 he is lecturer at the Design School of Politecnico di Milano and in 2012 he became part of the scientific committee for the Social Network Influence Design Master’s program.

Giulia Sormani


Giulia Sormani is a communication designer, graduated at Politecnico di Milano in 2012. She deals with digital communication strategies and since 2012 she is Educational Coordinator and lecturer for the Social Network Influence Design Master’s program.

Dario Sigona

Responsible in the Laboratorio Immagine

Responsible for teaching and research in the Laboratorio Immagine, Dario has worked in the field of visual communication since 2000, especially in photography and audiovisuals. As Professor of Production Imaging & Visual Communication he has taught courses at the Polytechnic of Milan, University of Genoa, University of Parma as well as a number of Masters’ and Undergraduate courses for public and private educational institutions. He has edited several books and articles on the communication of product image, and has been photo editor for a number of catalogs related to the world of jewelry.

Gabriele Carbone

Gabriele Carbone is a laboratory technician at the Laboratorio Immagine, within the Department of Design, Politecnico di Milano. Graduated in Communication Design, he deals with audiovisual and communication tools, methods and techniques , with expertise ranging from pre-production to the implementation and finalization of projects, both in the execution phase and in management and general supervision.

Lab Technician

Anca Serbanescu

PhD candidate

She graduated with honors in 2018 in Communication Design at the School of Design of the Politecnico di Milano, with a thesis on territorial promotion through cycling tourism. She is a PhD candidate in Design and a member of ARDIN Graduate Research Committee. Her research investigates Human-AI social relation through interactive digital narratives, she currently works as a teaching assistant at the School of Design of the Politecnico di Milano.